The Launch of Jacques Townhouse

On Tuesday I attended a special bloggers preview launch of The Jacques Townhouse, an adorable pop up hotel right in the heart of London. The concept was all down to David Carter, founder of the 40WINKS Hotel.

Jacques has partnered with songstress Sophie Ellis Bextor, who is even more beautiful in person (seriously!), to curate the ultimate Jacques Soiree. The concept is a twist on the quintessential English tea party, where girls can enjoy a glass or two of Jacques and bespoke cupcakes courtesy of Vintage Patisserie, find their Prince Charming with fortunetellers and be glammed-over by Benefit Cosmetics new Lash Couture service.

Inside the hotel, there were four floors to be explored. On entrance we were ushered to the middle floor where a tour was about to begin, given by David Carter himself!

Not before some drinks I might add!

The middle room was set up with a scrumptious table of sweet treats at one end, and a bar serving ice cold Jacques at the other. The room was filled with delicate pastel pom poms hanging down from delicate birch trees. It really did feel like an enchanted forest!

The cupcakes were INSANELY GOOD too, for someone who has a sweet tooth as big as I, thank you Vintage Patisserie!

The top floor had two bedrooms with ensuites, the beds are double doubles too! The biggest beds i'd ever seen.

The Clothes Whisperer getting her fortune told in the Forest of Dreams, a room set up with trinkets hanging from more Birch trees (how did they get them in there anyway?), the sweetest little chairs and cushions with an old record playing in the background.

I had my cards and palm read, and I can tell you all that apparently everything I want will come true! Call me a cynic but they were so nice it was hard to believe it. Who's wants to be told bad news though, eh?

Down in the basement there was Benefits couture lash bar, where you could get Benefits custom Jacques pearl drop eyelashes as part of your make over and then have photo's taken afterwards by a charming professional; see examples below.

The benefit team

Susie Bubble and friend

The Clothes Whisperer and Butters, the Fashion Dog

Amy from Wolf Whistle

Stevie from Discotheque Confusion and Ella from Coco's Tea Party

My partner in crime, Alexxsia from My Labyrinth

To book a complimentary place for you and a friend go to www.facebook.com/jacques. There are two sittings per night, the first from 6pm – 7.30pm and the second 8pm– 9.30pm from 29th July to the 6th August 2010.