ONE OF SEVEN

Last night Selfridges hosted a night of short films to celebrate the opening of their new Womens Designer Galleries; their were 7 short films created to sum up the ideal woman behind the labels, such as this one for Ann Demeulemeester; directed by Michael C. Pitt featuring Jamie Bochert. Other designers included were Rick Owens, Gareth Pugh and Dries Van Noten. The film project will be at The Old Selfridges Hotel until the 25th March, but you can view the seven films online here.