Wednesday, 4 August 2010


Helen Furber graduated this year from the London College of Fashion with a BA (hons) in Footwear Product Design and Development. After work experience with talented designers Y-3/SLVR Adidas and Nicholas Kirkwood, her final collection called Euphemia aims to redefine the footwear product life-cycle.
The 'Icica' wedge you see above demonstrates this concept with glueless construction and reconsidered materials.
I just love the idea of being able to take this shoe apart, play around with it, put it back together and feel as if I have a bigger part to play than simply putting them on.
The sleek, eye catching design really draws you in and then you start to look inside the clear wedge and your mind boggles on a whole other level. I was always attracted to the clear plastic gameboys, because you could see all the micro chips and get a glimpse of what's inside, when you look inside this wedge it's like looking into a cave a crystalised stalactites.
It seems to me that Helen's only just started on a very long and ambitious design career, I can't wait to see what she does next.
To see more behind her Euphemia collection go Helen's Blog.

Sponsored by Y-3 adidas, Studio Van der Graaf & Natureally organic leather.
Photos by David Abrahams
Styling by Natalie Fisher


  1. I really like the idea behind this shoe, its fascinating
    Rianna xxxxx