Showing posts with label y-3. Show all posts
Showing posts with label y-3. Show all posts

Wednesday, 4 August 2010

HELEN FURBER


Helen Furber graduated this year from the London College of Fashion with a BA (hons) in Footwear Product Design and Development. After work experience with talented designers Y-3/SLVR Adidas and Nicholas Kirkwood, her final collection called Euphemia aims to redefine the footwear product life-cycle.
The 'Icica' wedge you see above demonstrates this concept with glueless construction and reconsidered materials.
I just love the idea of being able to take this shoe apart, play around with it, put it back together and feel as if I have a bigger part to play than simply putting them on.
The sleek, eye catching design really draws you in and then you start to look inside the clear wedge and your mind boggles on a whole other level. I was always attracted to the clear plastic gameboys, because you could see all the micro chips and get a glimpse of what's inside, when you look inside this wedge it's like looking into a cave a crystalised stalactites.
It seems to me that Helen's only just started on a very long and ambitious design career, I can't wait to see what she does next.
To see more behind her Euphemia collection go Helen's Blog.

Sponsored by Y-3 adidas, Studio Van der Graaf & Natureally organic leather.
Photos by David Abrahams
Styling by Natalie Fisher

Thursday, 22 July 2010

Y-3 AUTUMN/WINTER 2010/11


Photography: Alasdair McLellan
Cinematography: Theo Stanley / New Mountain
Styling: Nicola Formichetti
Location: Pier 54, Hudson River Park - New York City

For the Y-3 Autumn/Winter campaign Yohji wanted to focus on movement, fusing sport directly to high end fashion.
Nicola creates a dramatic and poetic story in black and white, with beautiful tulle's and chiffon's rippling through the backdrop of the video.
The garments themselves really caught my attention; long winter coats, wrapped up in scarfs, thick leggings and trousers that leave me craving for winter to return.

"Recently the trend has been for tighter and shorter and sexier clothes, I wanted to wrap the body again, and not show too much." Yohji Yamamoto