Thursday, 22 July 2010

Y-3 AUTUMN/WINTER 2010/11


Photography: Alasdair McLellan
Cinematography: Theo Stanley / New Mountain
Styling: Nicola Formichetti
Location: Pier 54, Hudson River Park - New York City

For the Y-3 Autumn/Winter campaign Yohji wanted to focus on movement, fusing sport directly to high end fashion.
Nicola creates a dramatic and poetic story in black and white, with beautiful tulle's and chiffon's rippling through the backdrop of the video.
The garments themselves really caught my attention; long winter coats, wrapped up in scarfs, thick leggings and trousers that leave me craving for winter to return.

"Recently the trend has been for tighter and shorter and sexier clothes, I wanted to wrap the body again, and not show too much." Yohji Yamamoto

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