Showing posts with label idou. Show all posts
Showing posts with label idou. Show all posts

Tuesday, 9 August 2011

UNTITLED

Wearing: Aesa top from IDOU, Acne shoes, American Apparel clutch.
Last week I met up with talented photographer Russ McClintock to be snapped as part of his blogger series. I love Russ' beautiful clean aesthetic and was honoured to be a part of his work. This image was shot in front of my favourite brick wall in London. Check out more on his blog here.
I'm also excited to finally be debuting this IDOU top that I posted about in May. You can wear it so many different ways, it's fun putting on something that changes every time. 

Tuesday, 10 May 2011

IDOU

Japanese for 'to change', IDOU is transformable minimalism. The looks are simple draped forms made in beautiful fabric, you are able to style the looks yourself (think complex geometries) and layer up the pieces. I love the final look here most of all, and the pictures might just be the most beautiful lookbook I've ever seen. So raw and natural. 
The garments are very modestly priced with pieces costing between £50 - £250, I've already put my order in for a couple of the pieces.
You can find IDOU on etsy.