BEHIND THE SCENES AT ASYLUM

Lots of behind the scenes phone pics from the day we shot my AW12 film at Asylum in East London. The building we were shooting in was an old chapel, unchanged since it was bombed in WW2. I was so excited not just because of the location but because it was really the first time I was seeing the collection on somebody, seeing how the pieces worked as outfits and seeing them come alive. 

Huge massive kudos to Layla Young for not complaining once even when being told to walk around barefoot in just tights and a sheer dress, when it was snowing outside! It was so cold that day, so we made a refuge shelter in the bathroom with portable heaters and fur coats, it got quite toasty! It was also a pleasure to work with Mark from Polymath films again, as he also produced the SS12 film and makes any shoot fun and exciting.

If you haven't seen the AW12 film yet, then here goes. 

Charlie May AW12 fashion film

The Question of Believing

Directed and produced by Mark Gostick

Art Direction by Alexxsia Elizabeth

Hair by Alex James Fairbairn

Make up by Tricia Temple

Model: Layla Young from Select 

THOMAS TAIT AW12

When we entered the cold warehouse in East London for Thomas Tait, we were grateful to be handed a cup of earl grey tea whilst we waited with baited breath for the show to start. Real grass coated the runway and I knew that Thomas had something special in store this season. Thick wools and leathers in olives and mustards came in the form of floor length coats and bomber jackets, tight 3/4 length trousers and flowing silk shirts; there were fine pleated leather and jersey tops that came all the way up to form a rigid polo neck; and bouncy ponytails with leather scrunchies on the beauty side. We even saw the first use of denim and velvet in luxurious varsity style jackets, and baseball cap collaboration with HUF. The show ended in glorious style with inspector gadget playing for the final walk; I know for sure this will be my favourite show of the season. Well done Thomas! 

CHARLIE MAY AW12 FASHION FILM

Charlie May AW12 Fashion Film

Shot & Directed by Mark Gostick

Art Direction - Alexxsia Elizabeth

Model - Layla Young @ Select

Hair by Alex James Fairbairn

Make Up by Tricia Temple

So excited to show you guys the short fashion film we shot a couple of weeks ago. This was the weekend when it snowed and was freezing cold in London, we shot in a chapel that had been bombed in WW2 and was freezing so kudos to the amazing Layla! What a trooper. 

I didn't plan the film to be as scary as it is but when we got on set it just felt right and we felt the stronger the better. We drew inspiration from this Miu Miu film, in the way they had edited the model walking backwards and never showed the girls face. I have to dash to catch the rest of fashion week now, but I hope you love it!

TEASER

Only two more days to go.

JAEGER A/W 11

Jaeger is always my favourite press day, so classic and British, I'm happy just walking around oohing and ahhing at the plush fabrics and intricate designs. This season must have been my favourite yet, with so many incredible coats in heavy wool of khaki and mustard. Jaeger is seriously well designed and always has a twist; whether its a stitched lapel or a strange eye print, there's always something that intrigues you. 

MY WARDROBE AW11 PRESS DAY

Camilla Skovgaard

DVF

 Helmut Lang

 An Equipment shirt dress!

 Sonia Rykiel and Theory

 Aamaya by Priyanka and Anton Heunis

 ACNE

Eugenia Kim 

 Beau Coups

So many delicious wonders at the My Wardrobe press day this season (one being the adorable Jen!) 

It's always such a pleasure to drop in on Susie and the gang, thanks for having me!